Phoenix, AZ — (September 5, 2012) — Greenlite Holdings, LLC (“Greenlite”) announced today its transition from passive limited‑partner investments to active general‑partner roles in multifamily properties. After participating in several deals as an LP, founder Jonathan Lewis recognized that taking a hands‑on approach would allow the firm to control the business plan, drive operational improvements and capture greater upside.
“Our LP experience was invaluable, but we wanted to be the ones making the decisions and executing the renovations,” explained Mr. Lewis. “We knew we could apply what we had learned to generate stronger returns by managing projects ourselves.”
The shift involved building internal capabilities for acquisitions, asset management and construction oversight. Greenlite leveraged relationships established during its LP tenure to assemble a team of contractors, property managers and consultants. This evolution paved the way for the firm’s first GP acquisition in 2013 and set the foundation for its value‑add investment strategy.
About Greenlite Holdings
Founded in 2013 in Phoenix, Arizona, Greenlite Holdings specializes in transforming underperforming multifamily properties into high‑performing assets through disciplined underwriting and hands‑on management. Headquartered in Salt Lake City, Utah since 2020, the firm continues to expand across the Southwest and Mountain West and is preparing Regulation A and Regulation D securities offerings.
More About Greenlite
Learn more about our approach, our experience and the outcomes of our strategy.