Oklahoma City, OK — (June 30, 2023) — Greenlite Holdings, LLC (“Greenlite”) today announced the formalization of its market thesis for Oklahoma City and Tulsa: focusing on heavy value‑add multifamily projects that upgrade properties to B+ and A− quality levels. After successfully repositioning The Restoration on Candlewood, Greenlite observed that many investors were either targeting new construction or lightly renovated deals, leaving a gap for projects requiring deeper capital investment.
“We saw an opportunity to create value where others weren’t looking,” said Jonathan Lewis. “By executing substantial renovations and repositioning properties to a higher quality tier, we can capture rent premiums and deliver modern, amenitized communities to residents who would otherwise have limited options.”
Greenlite’s heavy value‑add strategy involves comprehensive unit upgrades, amenity additions, energy‑efficient improvements and thoughtful community enhancements. The approach allows the firm to meet pent‑up demand for upgraded housing while avoiding the pricing competition prevalent in lightly renovated or new‑build projects. This strategy will guide Greenlite’s future acquisitions in Oklahoma and other underserved markets.
About Greenlite Holdings
Founded in 2013 in Phoenix, Arizona, Greenlite Holdings specializes in transforming underperforming multifamily properties into high‑performing assets. Relocating its headquarters to Salt Lake City, Utah, in 2020, the firm continues to execute its value‑add strategy across the Southwest and Mountain West.
More About Greenlite
Learn more about our approach, our experience and the outcomes of our strategy.