Phoenix, AZ — (October 1, 2019) — Greenlite Holdings, LLC (“Greenlite”) today announced a significant upgrade to its operational infrastructure and vendor network as part of its long‑term growth strategy. Following a series of successful repositionings, including the sale of Catalina Vista in April 2019, the company turned its focus inward—refining processes, engaging higher‑quality service providers and hiring specialized contractors to prepare for larger, more complex projects.
“We realized that to scale our value‑add strategy, we needed to invest not only in properties but in our own infrastructure,” said Jonathan Lewis, founder and CEO of Greenlite. “By partnering with best‑in‑class vendors and utilizing fractional executives, we were able to access top‑tier expertise without the overhead of a full‑time staff.”
In 2019 and early 2020, Greenlite engaged a network of industry professionals in construction management, asset management and investor relations. This lean and flexible structure allowed the company to maintain tight control over costs while benefiting from deep subject‑matter expertise. The enhanced vendor network supported the firm’s expansion into new markets and set the stage for more ambitious value‑add projects.
About Greenlite Holdings
Founded in 2013 in Phoenix, Arizona, Greenlite Holdings is a real estate investment firm specializing in transforming underperforming multifamily properties into high‑performing assets. Through disciplined underwriting, targeted renovations and hands‑on management, Greenlite delivers attractive risk‑adjusted returns for investors. The firm relocated its headquarters to Salt Lake City, Utah, in 2020 as part of its regional expansion.
More About Greenlite
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